Comment 04110684

From: scott.murphy@insightbb.com
Sent: Friday, August 26, 2005 5:44 PM
To: Rulemaking, TTB
Subject: Notice No. 41: Labeling and Advertising of Wines, Distilled
Spirits and Malt Beverages



U.S.  TTB
 

Dear U.S.  TTB,

I believe consumer-friendly Serving Facts labeling for beer, wine and liquor products would be helpful and that allowing it is long overdue.

Current labeling regulations appear to be a mishmash of contradictory requirements and prohibitions that make apples-to-apples comparisons between products impossible.

At a minimum, the TTB should allow:

1. serving size
2. servings per container
3. alcohol per serving
4. calories per serving
5. grams of fat, carbs, protein per serving 6. a standard serving definition
   (The definition recognized by most government agencies is 0.6 ounces of alcohol)

This basic information would help consumers make more informed decisions about what and how much they drink.

Thank you for your consideration.


Sincerely,

Scott Murphy
619 SE 2nd St
Evansville, Indiana 47713
 cc: 
Senator Richard Lugar
Representative John Hostettler
Senator Evan Bayh
Chairman Bart Herriman