This issue of Compliance Matters features informative articles on a variety of topics including: a new policy for Flavored Malt Beverages, and changes in policy regarding Malt Beverage label approvals.
In addition, this issue describes ATF’s Treasury Decisions published in the Federal Register since January 1996.
This issue also contains the following Industry Circulars:
95-6: Use of Adjuncts by Brewers, 12/12/95
96-1: Flavors Containing Alcohol Added to Malt Beverages, 2/26/96MALT BEVERAGE
The new policy eliminates this restriction and allows the use of these terms (beer, ale, porter, etc.) without the word "flavored" even in situations where the fermentable agricultural products are added after fermentation. Also, the word "flavored" will no longer be required to appear in conjunction with these terms when non-fermentable flavorings such as spices and flavors are added before, during or after fermentation. However, an important note at the end of this article discusses special cases in which use of the word "flavored" is still required.
For example, a malt beverage produced with the addition of cherry juice and/or cherry flavor before, during and/or after fermentation may use any of the following fanciful names; Cherry Ale, Cherry Flavored Ale, Cherry Brew, or Cherry Red, among others. Under the previous labeling policy, only those malt beverages which were produced with cherry juice which had been added before or during fermentation could be referred to as Cherry Ale.
As required by the regulations, in addition to the fanciful name, the labels of all flavored malt beverage products must bear a "truthful and adequate statement of composition". The following are examples of truthful and adequate statements of composition for various combinations of flavoring materials added at different stages in the production of a flavored malt beverage product.
1) The addition of fermentable and/or non-fermentable flavoring material before or during the fermentation process to produce a flavored beer.
a) Beer brewed (or fermented) with natural flavor(s).2) The addition of fermentable and/or non-fermentable flavoring materials after the fermentation process to produce a flavored ale.b) Beer brewed (or fermented) with cherry juice and natural flavor.
c) Beer brewed (or fermented) with cherry juice.
a) Ale with natural flavor(s).3) The addition of fermentable and/or non-fermentable flavoring materials before, during and after the fermentation process to produce a flavored porter.b) Ale flavored with cherry juice and natural flavor.
c) Ale flavored with cherry juice.
a) Porter brewed (or fermented) and flavored with natural flavor(s).NOTE: ATF will continue not approving the use of fanciful names for malt beverages which include recognized class and types of distilled spirits or wine products (e.g., "Whisky Beer", "Whisky Flavored Beer", "Pinot Noir Porter" or "Pinot Noir Flavored Porter").b) Porter brewed (or fermented) with natural flavor(s) and flavored with cherry juice.
c) Porter brewed (or fermented) and flavored with cherry juice.
d) Porter brewed (or fermented) with cherry juice and natural flavor(s) and flavored with cherry juice.
e) Porter brewed (or fermented) with cherry juice and natural flavor(s) with natural flavor(s) added.
In addition, ATF will continue not approving, as part of the fanciful name, the unmodified use of terms such as "Piña Colada", "Margarita", or "Sangria". Although these are not recognized as distinct class and types, they are understood by the consumer to be distilled spirits or wine based products. Flavored malt beverage products of this type must contain a margarita flavor, piña colada flavor, or sangria flavor and may only use these terms as a part of the fanciful name provided that the word "flavored" clearly appears as a part of the fanciful name (e.g., "Piña Colada Flavored Malt Beverage", "Margarita Flavored Malt Beverage", "Sangria Flavored Malt Beverage" etc.). This is in addition to the required statement of process.
For a related item, see the article on Rye Beer which appears on page 5 of this issue of Compliance Matters.
Example: A distilled spirits specialty formula consists of the following ingredients:
| Grain neutral spirits | 60.00% | |
| Natural Cherry Flavor | 1.30% | |
| Natural Peach Flavor | 0.20% | |
| Caramel Color | 0.10% | |
| Water | 38.40% |
If the producer wished to emphasize the presence of one of the components, such as the natural cherry flavor, it would have to make a complete disclosure of any other similar component such as the natural peach flavor, in order not to mislead or deceive the consumer. The required statement of composition would be "grain neutral spirits, natural cherry and peach flavors, and artificial color". Another acceptable statement of composition would be "grain neutral spirits, cherry and other natural flavor, and artificial color".
An unacceptable statement of composition would be "grain neutral spirits, natural cherry flavor and artificial color".
ATF has reevaluated this policy in light of comments we have received from industry members and changes in the marketplace. We will no longer reject such labels provided (a) the labels clearly state in readily legible letters and in direct conjunction to the picture of the glass that the product is a flavored malt beverage and (b) there are no other factors which, when considered with the picture, make the labels misleading.
This policy change applies only to malt beverage products and does not apply to wine products. The prohibitions noted at 27 CFR 4.39(a)(7) prohibit such depictions for wine products. In addition, 27 CFR 4.39(a)(9) prohibits use of any brand name or class and type designation which is the name of a distilled spirits product or which simulates, imitates or creates the impression that the wine so labeled is, or is similar to, any product customarily made with a distilled spirits base. [See also the article "New Policy for Flavored Malt Beverages", which appears on page 1 of this issue of Compliance Matters.]
The Supreme Court decision in the case Rubin vs. Coors Brewing Company, 115 S. Ct. 1585 (1995) allows industry members to provide consumers with truthful, verifiable numerical statements of the alcoholic strength of their products. However, it also recognizes a legitimate government role in preventing industry members from competing with each other on the basis of alcoholic strength. Current interim regulations (27 CFR 7.71) pre-scribe the ways in which numerical statements of alcoholic content may be depicted on malt beverage labels.
Use of numerals beyond a strictly informative statement of alcohol content (per §7.71) may go beyond the level of informing. ATF will look at each label individually and determine whether it violates or complies with §§ 7.29(g) and 7.71. We will determine whether a brand or fanciful name (or other numerals on a label) are likely to be taken as claims of alcohol content which are not permitted by §§ 7.29(g) and 7.71. Although we will consider each label individually, following are general guidelines which may assist industry members in designing labels.
1) We will continue to approve malt beverage labels which contain numbers in the brand name or fanciful name if those numbers are high enough so that they are not likely to be taken as alcoholic contents. Generally, if the number is over 30 and other material on the label does not work with the number to make a strength claim, we will approve the label.2) If a number is under 30, we are concerned that consumers will be likely to take it as a statement of alcoholic strength. Where there is such a number, ATF will request information about the actual percentage of alcohol in the product. If the number does reflect the actual alcoholic strength or is close to the alcoholic strength, the label will not be approved. In this situation we consider the number to be either a statement of actual alcohol content not in compliance with the provisions of §7.71, or as a false representation of alcohol strength when it approximates an actual alcohol content.
3) Where a malt beverage label has a number which is lower than 30 and the number does not reflect or come close to the actual alcoholic strength, ATF will determine whether there is other material on the label which provides a context for the number which eliminates the likelihood that the number will be taken as a statement of alcoholic content. An example of a label we would be likely to approve is one for a product called "Lucky 7" which includes a picture of dice and other gambling information.
4) When a number is low (under 30), and there is no other clarifying information on the label, but there is also nothing on the label other than the number which could be seen as having strength implications, we will request advertising and point of sale information to see how the product is to be promoted. If these show no strength message, we may approve the label but will include the qualification noted in item 5, below, on the Certificate of Label Approval (COLA). If the advertising and point of sale materials have not yet been developed and are therefore not available, we will request a letter from the brewer or importer stating that there will be no strength message in their future advertising and point of sale materials, and, if it provides such a letter, we will qualify the COLA as discussed in item 5, below. The presence of the actual alcohol content on the label may help dispel the notion that a number is a strength claim if in fact the number is not the same as or close to the actual percentage of alcohol.
5) Whenever we approve a label which includes numbers in the name or fanciful name, we will include the following in the "Qualifications" section of the COLA: "ATF will evaluate advertising materials which promote this malt beverage product to ensure that the numbers in the brand or fanciful name are not being used to promote the product on the basis of alcohol strength."
ATF will evaluate, on a case by case basis, whether products brewed with less than 5% malted rye grain, may be labeled as Rye Beer.
This evaluation will require the submission of samples (a six pack is preferred) and a statement of process to Product Compliance Branch.
NOTE: A statement of process must accompany all applications for COLA approval of a product labeled as Rye Beer.
1) Such products must be packaged in standards of fill which comply with the applicable regulations.2) Labels must be firmly affixed to containers/packages so as to be removable only with solvent.
3) All packaging materials must be FDA-approved for the packaging of alcoholic beverages.
4) For non-liquid distilled spirits products, packaging must include tamper-evident closures.
We welcome your input on topics we should include in the manual. What labeling issues have caused you problems or confusion in the past or are causing you problems or confusions at present? Please send your suggestions to:
As background, the Federal Alcohol Administration (FAA) Act regulations state that an imported wine may claim a foreign appellation of origin if, among other things, it "... conforms to the requirements of the foreign laws and regulations governing the composition, method of production, and designation of wines available for consumption in the country of origin ..." [See 27 CFR 4.25a(b)(2)(ii), (e)(1)(ii), and (e)(3)(iii).] Thus, an imported wine may have a foreign appellation if and only if it could legally carry that appellation when sold in the country the wine comes from.
On May 26, 1995, the Republic of Chile published regulations requiring that, to have a Chilean appellation of origin smaller than "Chile" (e.g., a viticultural area, state, region, etc.), the wine must be bottled in Chile. There-fore, Chilean wine imported in bulk and bottled in the U.S. may only be labeled with the national appellation of "Chile". This has led to some confusion on the part of U.S. importers and bottlers who have recently purchased bulk wine produced in Chile with the intention of bottling the wine in the United States and labeling the wine with a Chilean appellation smaller than a country.
Under the temporary procedures, the Chilean Government will provide certification to exporters who wish to use particular appellations. This certification, which attests to a variety of items including that the wine was produced from grapes from the designated area, will apply only to the following five regions of Chile: Aconcagua, Atacama, Coquimbo, Valle Central, and Sur. To list one of these regions on the label, the wine must be entirely from that region. If labeled with a single grape varietal, the wine must be comprised of at least 75% of the labeled variety. Blending Chilean wine with other than Chilean wine eliminates the ability to label the wine with a Chilean appellation. Also, you should be aware that the bottling and blending of imported taxpaid wine, regardless of origin, must be completed at an authorized facility.
Chilean exporters and shippers should apply to the Chilean Agriculture Ministry for certification. Companies seeking certification should contact: Jefe, Subdepartamento Alcoholes y Vinas, Departamento de Proteccion Agricola, Servicio Agricola y Granadero (SAG), Avenida Bulnes 140, Santiago, Chile. This office can be reached by telephone on (56-2) 698-2244 or by fax on (56-2) 696-6480.
U.S. bottlers interested in obtaining temporary label approval to list one of the five regions mentioned above on Chilean wine bottled in the United States, should complete ATF Form 5100.31, Application for and Certification/Exemption of Label/Bottle Approval. The label application should be accompanied by a separate signed letter on company letterhead stating the number of cases to be bottled, the length of time necessary to complete the bottling, and that the wines to bear this label will be covered by an appropriate Chilean Government certificate. If granted, temporary label approval will be for a period sufficient to cover bottling once the wine is in the United States. The certificate issued by the Chilean Government (along with the English translation) should be retained by the bottler and be available for inspection by ATF for a period of at least 3 years. These certification procedures are scheduled to continue through December 31, 1997.
At this time, ATF does not expect to extend these temporary arrangements beyond December 31, 1997. If this is not permanently resolved, ATF will determine what action should be taken on previously approved labels which no longer conform to the pertinent regulations.
Please direct any questions regarding this matter to the Product Compliance Branch, Bureau of Alcohol, Tobacco and Firearms, 650 Massachusetts Avenue, NW, Room 5200, Washington, DC 20226. This office can also be reached by telephone on (202) 927-8140 or by fax on (202) 927-8605.
The rule also contains two other lists of alternative names which may be used as grape wine designations until January 1, 1997 or January 1, 1999. ATF believes the listing of approved names of grape varieties for American wines will help standardize wine label terminology and prevent consumer confusion by reducing the large number of synonyms currently used for labeling. The regulations will enable consumers to be better informed about wines and the grape varieties used to produce them.
This final rule was effective on February 7, 1996.
For more information on the final rule, see the Monday, January 8, 1996, edition of the Federal Register (T.D. ATF-370, 61 FR 522) or contact Charlie Bacon at (202) 927-8230.
The new or modified wine treating processes include the following:
1) Spinning cone column to reduce the ethyl alcohol content of wine or to produce dealcoholized wine;The new wine treating material added is urease enzyme which is used to lower the urea level in wine, thereby reducing the possibility of ethyl carbamate formation during wine storage.2) Reverse osmosis and ion exchange used in combination in a closed system to remove excess volatile acidity from bulk wine; and
3) Ultrafiltration using transmembrane pressures of less than 200 pounds per square inch to the efficiency of this type of filtration process.
Use of these three processes and one material will significantly benefit consumers and the wine industry by enabling industry members to exercise additional quality control in the production of their wine.
ATF determined that use of these new processes and materials will not alter the vinous character of the wine or pose any health, safety, or consumer deception problems.
ATF concluded that use of the new processes and materials complies with the statutory standard of good commercial practice and published a Treasury decision in the Thursday, May 9, 1996, edition of the Federal Register (T.D. ATF-371, 61 FR 21076) which authorizes the use of these processes and materials effective July 8, 1996.
For further information, see the June 13, 1996, edition of the Federal Register, (T.D. ATF-377, 61 FR 29952).
The "Malibu-Newton Canyon" viticultural area comprises approximately 850 acres within Newton Canyon, a bowl-shaped valley located on the south-facing side of the Santa Monica Mountains. Vineyards currently within the proposed viticultural area are located on the Rancho Escondido Estate. Rancho Escondido is comprised of approximately 157 acres, all of which lie within the proposed area. Approximately 14 of these acres are planted with premium wine-producing vineyards. Varietals include Cabernet Sauvignon, Merlot, Cabernet Franc, Chardonnay, and Petit Verdot. Currently, there are no wineries located within the proposed "Malibu-Newton Canyon" area.
ATF believes that the establishment of viticultural area names as appellations of origin in wine labeling and advertising allows wineries to designate the specific areas where the grapes used to make the wine were grown and enables consumers to better identify the wines they purchase.
For further information, see the June 13, 1996, edition of the Federal Register (T.D. ATF 375, 61 FR 29949) or contact David Brokaw (202) 927-8230.
| 3 liters | 1.5 liters | 1 liter | |
| 750 milliliters | 500 milliliters | 375 milliliters | |
| 187 milliliters | 100 milliliters | 50 milliliters |
ATF will not approve labels for or importation of any wine in 200 milliliter containers. Importers are cautioned that industry members who import products in such containers will be cited for violations of the laws and regulations and may be subject to sanctions associated therewith.
Example: Federal regulations require that at least 75% of the wine’s volume be derived from fruit or agricultural products grown in the place or region indicated by an appellation. However, if a state requires 100% fruit from that state for use of the state’s appellation, the Federal requirement would also be 100%.
For information on our methology, please contact
Dr. Sumer Dugar, (301) 413-5227.
Laboratories Certified by ATF for the Analysis of Wine for Export:
| Beaulieu Vineyard
1960 South St. Helena Highway Rutherford, CA 94573 |
Fetzer
1150 Bel Arbres Road P.O. Box 227 Redwood Valley, CA 95470 |
| Brown-Forman Beverages Worldwide
850 Dixie Highway (40210) P.O. Box 1080 Louisville, KY 40201 |
Glen Ellen Winery-Carneros
21468 8th Street Sonoma, CA 95476 |
| Canandaigua Wine Co., Inc.
116 Buffalo Street Canandaigua, NY 14424-1086 |
Golden State Vintners
38558 Road 128 P.O. Box 39 Cutler, CA 93615 |
| Canandaigua Wine Co., Inc.
Mission Bell Winery 12667 Road 24 P.O. Box 99 Madera, CA 93639 |
Heublein, Inc.
430 New Park Avenue West Hartford, CT 06110-1142 |
| ETS Laboratories
899A Adams Street St. Helena, CA 94574 |
Jos. E. Seagrams & Sons, Inc.
Weschester Technical Center 103 Corporate Park Drive White Plains, NY 10604-3877 |
| E & J Gallo Winery
P.O. Box 1130 Modesto, CA 95353 |
Mogen David Wine Corporation
85 Bourne Street Westfeld, NY 14787 |
| Northwest Wine Consultants
509 Merclyn Lane Zillah, WA 98953 |
Mumm Napa Valley
8455 Silverado Trail Napa, CA 94558 |
| NYSSA Analytical Laboratories
3850 Ramada Dr., Suite D5 Paso Robles, CA 93446 |
Stimson Lane Ltd./Columbia Crest
Highway 221, 1 Mile North of Patterson P.O. Box 231 Patterson, WA 99345-0231 |
| Parducci Wine Cellars
501 Parducci Road Ukiah, CA 95482 |
Sutter Home Winery, Inc.
P.O. Box 248 St. Helena, CA 94574 |
| Robert Mondavi Winery
P.O. Box 106 Oakville, CA 94562 |
Vinters International Co., Inc.
A Division of Canadaigua Wine, Co., Inc. 800 South Alta Street P.O. Box 780 Gonzales, CA 93926 |
| Scott Laboratories, Inc.
P.O. Box 4559 Petaluma, CA 94955-4559 |
Vinquiry
P.O. Box 695 16003 Healdsburg Avenue Healdsburg, CA 95448 |
| Sebastiani Vineyards
P.O. Box 1290 Woodbridge, CA 95258 |
The Wine Group, Inc.
17000 East Highway 120 P.O. Box 897 Ripon, CA 95366 |
| Silverado Vineyards
6121 Silverado Trail Napa, CA 94558 |
Wine World Estates
2000 Main Street P.O. Box 111 St. Helena, CA 94574 |
| Barton Brands, Ltd.
P.O. Box 788 Barton Road Bardstown, KY 40004 |
Jim Beam Brands Company
Highway 245 Clermont, KY 40110 |
| Brown-Forman Beverages Worldwide
850 Dixie Highway (40210) P.O. Box 1080 Louisville, KY 40201 |
Jos. E. Seagrams & Sons, Inc.
Westchester Technical Center 103 Corporate Park Drive White Plains, NY 10604-3877 |
| E & J Gallo Winery
P.O. Box 1130 Modesto, CA 95353 |
Leestown Company, Inc.
1001 Wilkinson Blvd. Frankfort, KY 40601 |
| Grain Processing Corporation
1600 Oregon Street P.O. Box 349 Muscatine, IA 52761-0349 |
United Distillers Production, Inc.
3860 Fitzgerald Road P.O. Box 740010 Louisville, KY 40201 |
| Heublein, Inc.
430 New Park Avenue West Hartford, CT 06110-1142 |
Vinquiry
P.O. Box 695 Healdsburg, CA 95448 |
The consolidated operation will realize cost savings and efficiencies over the present five locations. With the streamlined operation, ATF will continue to maintain a high level of service to businesses and individuals.
The plan transfers work from four of the technical services offices into the Cincinnati technical services office. ATF will transfer the work on a staggered schedule. All of the work transfers should be completed by September 2001. The transfer of work from Dallas technical services to Cincinnati was completed in January 1997. Atlanta office will follow in December 1997. The transfer of the San Francisco and Philadelphia operations should occur no later than September 2001. This schedule will allow ATF to transfer the work in an orderly manner and with a minimum of inconvenience to industry and the public.
Transfer of the technical service work from all four offices to the Cincinnati office has begun. The Cincinnati technical services office examines firearms and ammunition manufacturers excise tax returns and deposits from the entire country. Before any work is transferred, ATF will notify each permittee, claimant, or taxpayers affected by the change.
PLEASE READ THE INSTRUCTIONS FOR ATF FORM 5154.1 CAREFULLY. THANK YOU.
The introduction of the new Form 5154. 1 will have no adverse effect on the "Partnership Formula Approval Process" (PFAP) program for alcoholic beverages. Users of PFAP will extract the same data for their "Flavor Ingredient Data Sheet" (FIDS) from form 5154.1 as they do from Form 1678. References in PFAP documentation will be amended to reflect this change at a future date.
As a result, ATF will expand this program to include imported wine, beer and distilled spirits specialty products. In addition to the information which is required for products under the liqueur program, the agricultural source and the proof at distillation of each of the spirits used in the wine and distilled spirits specialty products must be provided in the list of ingredients and method of manufacture.
Specialty products are those products which do not fall under prescribed standards of identity in 27 CFR Parts 4, 5 or 7. They require a fanciful name (distilled spirits and beer only) and a truthful and adequate statement of composition. These include cocktails, wine coolers, flavored malt beverages and other alcoholic beverages which are not designated as specific classes and/or types of alcoholic beverages. Whisky, White Table Wine and Porter are examples of specific classes and/or types which do not require statements of composition.
Importers who wish to submit specialty products for pre-import approval must provide a list of ingredients and method of manufacture on the producer’s letterhead together with a request, on their own letterhead, to have the specialty product processed without laboratory analysis. The material should be submitted to the formula and processing section at Product Compliance Branch.
Internet users can access ATF through the NSFNET network which is managed by the National Science Foundation. The domain address www.atf.gov can be used to access this system.
If you have any questions regarding access to ATF issuances via Internet, please contact Michael Breen, Technology Planning Staff, at (202) 927-8388.
If you have any ideas or items of interest you would like to submit for consideration in a future issue of COMPLIANCE MATTERS or if you have any questions concerning articles contained in this publication please contact: