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Results of the FY 2010 Alcohol Beverage Sampling Program for Wine

Label Compliance

  • We estimate that 96 percent (±3 percent) of all wine labels in the marketplace are in compliance with Federal alcohol beverage laws and regulations.

Findings:

  • Reasons for non-compliance in our sample included:
    • No approved COLA.
    • Additional labels appeared on the container (other than those included on the approved COLA).
    • Additional information appeared on the bottle or cap that did not appear on the approved COLA.

Content Compliance

  • We estimate that 96 percent (±3 percent) of wine products in the marketplace are in compliance with Federal alcohol beverage laws and regulations for wine.

Findings:

  • Reasons for non-compliance in our sample included:
    • Containers were over-filled.
    • Actual alcohol content was less than that stated on the label.
    • Actual alcohol content was more than that stated on the label.
    • Acid content in the wine exceeded allowable limits.
    • Solids content in the wine exceeded allowable limits.

Overall Findings:

  • We found no significant difference in labeling and content compliance rates for domestic and imported products.
  • The overall marketplace compliance rate for wine labels together with the compliance rate for content is 94 percent ± 3 percent.  

 

Results of the FY 2010 Alcohol Beverage Advertising Program for Wine

  • We estimate the compliance rate for all wine advertisements with Federal alcohol beverage advertising laws and regulations is 81 percent ± 4 percent.

Findings:

  • Advertising on the radio and in print appears to have the most compliance issues while TV and Internet advertising appear to be the most compliant.  Because of a limited sample size, we could not make a statistically based conclusion for Outdoor advertising compliance.
  • The top four reasons for non-compliance in our wine advertising sample were:
    • Mandatory information related to the responsible advertiser was missing (85 percent of all non-compliant ads).
    • Misleading health-related statements (7 percent of all non-compliant ads).
    • Misleading information or statements (4 percent of all non-compliant ads).
    • A label depicted in the advertisement was not consistent with the approved label (4 percent of all non-compliant ads).
  • Of all the non-compliant ads 4 percent were non-compliant for more than one reason.
  • The most common reasons for non-compliance by media type:

Media Type

Reason

Percentage of Non-compliant Ads

Internet

Missing Info - Responsible Advertiser

75%

     

Print

Missing Info - Responsible Advertiser

90%

   

Radio

Missing Info - Responsible Advertiser

89%

TV

Missing Info - Responsible Advertiser

100%

This analysis did not verify the vintage date, late harvest, ice wine, varietal, appellation of origin, or estate bottled, or vineyard claims.

Learn more about TTB’s Alcohol Beverage Sampling and Advertising Program.

Page last reviewed/updated: 07/10/2014

Industry Circulars

This page contains a list of current Industry Circulars related to advertising issued by TTB and its predecessor agencies, addressed to members of the alcohol beverage industries, since the first Industry Circular was issued in 1954. You may also find Industry Circulars related to Labeling and Trade Practices. If you need to verify the current validity of any Industry Circular, contact the Regulations and Rulings Division, Alcohol and Tobacco Tax and Trade Bureau, 1310 G Street, Suite 400, Washington, DC 20005; telephone 202-453-2265; or submit an online inquiry.

Note for visually impaired users: Currently, the documents in the Industry Circular Archive are not machine-readable. If you require assistance to read an Industry Circular, please contact the Regulations and Rulings Division at 202-453-2265 to obtain a copy in a format to accommodate your needs.

Page last reviewed/updated: 04/05/2018

Rulings

Note: This file contains IRS Revenue Rulings and ATF/TTB Rulings for alcohol beverages. These rulings are available for your information; however, are historical rulings that may have been modified, superseded, or made obsolete by changes in laws and regulations and may not be a complete listing of all current and valid rulings. If you need to verify the content of any ruling, refer to the IRS or ATF Bulletins. Please inform us of any suspected errors or omissions at National Revenue Center or TTB, 1310 G Street, NW –Suite 400 , Box 12, Washington, DC 20005. For a complete list, see TTB and ATF Rulings.

Page last reviewed/updated: 10/19/2017

Alcohol Beverage Advertising Program

Through the Alcohol Beverage Advertising Program TTB monitors compliance with the alcohol beverage advertising regulations. TTB monitors the advertising of alcohol beverages through a combination of:

  • Preclearance of advertising material - At the industry member's request, we review the member's advertisement for compliance with the appropriate advertising regulations. This service is offered at no charge.
  • Referrals and/or complaints - Review of advertisements for compliance when the general public, other government agencies, an employee within TTB, or another industry member refers to us an advertisement that they believe is in violation of our laws and regulations.
  • Internal Selections for Review - TTB market compliance specialists independently select advertisements from a variety of media and review those advertisements for compliance with the advertising regulations.

 

Page last reviewed/updated: 07/22/2013