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To be the world's authority in the regulation, taxation, and science of alcohol and tobacco products and a model for the next generation of government.
Collect the taxes on alcohol, tobacco, firearms and ammunition;
protect the consumer by ensuring the integrity of alcohol products;
and prevent unfair and unlawful market activity for alcohol and tobacco products.
Protect the Public
Assure that alcohol and tobacco industry operators meet permit requirements, and that alcohol beverage products comply with Federal production, labeling, and marketing requirements
Collect the Revenue
Enforce the tax code to ensure proper Federal tax payment on alcohol, tobacco, firearms, and ammunition products
Management and Organizational Excellence
Maximize performance, efficiency, and program results through effective resource and human capital management