Alcohol and Tobacco Tax and Trade Bureau


On February 17, 2010, a number of French wine producers and traders were found guilty of mislabeling wine as “pinot noir.” The wine had actually been produced using less expensive grape varieties. The mislabeled wines were sold to American importers. TTB has been aware of this issue and has been involved over the past year in discussions with the appropriate French authorities responsible for the regulation of these products.

TTB is conducting appropriate inquiries and investigations to verify the allegations. The French Government has pledged cooperation and TTB anticipates full disclosures from the competent authorities, along with official translations of the court documents. TTB is waiting for an official translation of the court documents and has begun investigations to determine the appropriate course of action to take regarding the American importers of these mislabeled wines.

Additional actions may be indicated and appropriate once the necessary investigations have been completed and information is verified.

Page last reviewed/updated: 10/16/2012

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