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January 25, 2013

Greetings! We hope you are having a bright and prosperous week! This edition not only links to our new 10-year anniversary page at, it also announces the premiere webinar in a series about preventing underage drinking, our proposal to establish the Ballard Canyon viticultural area, and our approval of the grape variety name "Sheridan" for the designation of American wines.

In the TTB Newsletter, we compile the top TTB news of the week and other helpful information about the Bureau and the Federal alcohol and tobacco laws and regulations we enforce.

Please send any questions or comments to the Executive Liaison for Industry Matters at and/or

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TTB Celebrates 10 years of public service graphic.Formed by the Homeland Security Act of 2002, TTB is now a decade older, and has distinguished itself as an innovative agency in the federal government.

One hallmark of our first generation as a bureau is our effective implementation of technology and responsive service. With TTBOnline, which includes COLAs Online, Permits Online, and Formulas Online, we brought our industry members online alternatives to paper applications, significantly increasing electronic ("paperless") transactions with the public we serve, and supporting Treasury's paperless initiative.

Now we will build on our established foundation to create TTB 2.0—a bureau with a leaner, smarter business model that is driven by data, informed by risk, and focused on improving mission results in both its revenue and trade facilitation roles.

Celebrating 10 Years at the Alcohol and Tobacco Tax and Trade Bureau (2003-2013)

webinar SERIES premiere - Preventing Underage Drinking

This year the Interagency Coordinating Committee on the Prevention of Underage Drinking (ICCPUD) is sponsoring a Preventing Underage Drinking webinar series (see for registration information).

WEBINAR # 1 – Preventing Underage Drinking: Introduction and Series Overview

  • WHAT: This first webinar in the series will provide an overview of the issue and of the entire series. Following their presentations, the hosts will engage with participants in a live question-and-answer period. The following experts will kick off the series:
    • Regina M. Benjamin, M.D., M.B.A., Surgeon General of the United States;
    • Pamela S. Hyde, J.D., Administrator, Substance Abuse and Mental Health Services Administration (SAMHSA) and ICCPUD Chair;
    • Frances M. Harding, Director, Center for Substance Abuse Prevention (CSAP), SAMHSA; and
    • Kenneth R. Warren, Ph.D., Acting Director, National Institute on Alcohol Abuse and Alcoholism (NIAAA).
  • WHEN: January 30, 2013, 2 to 3 p.m. EST
  • WHY: Nearly 10 million 12- to 20-year-olds in the United States are underage drinkers, with serious negative consequences for individuals, families, and communities. This webinar series will feature national leaders and experts discussing the nature and extent of the problem, lessons from recent research, and evidence-based strategies for addressing underage drinking.
  • WHO: This free webinar series is open to anyone who has an interest in learning more about what the Federal Government is doing in the area of preventing underage drinking.

The Consolidated Appropriations Act of 2004 directed the Secretary of Health and Human Services (HHS) to establish ICCPUD and to issue an annual report summarizing all federal agency activities related to preventing underage alcohol use. HHS made ICCPUD a standing committee to provide ongoing, high-level leadership on this issue and to coordinate federal efforts aimed at preventing and reducing underage drinking. Fifteen federal agencies, including TTB, are members of ICCPUD.
For more information about ICCPUD, visit


Published in the Federal Register on January 16, 2013, this notice proposes establishment of the 7,800-acre Ballard Canyon viticultural area in Santa Barbara County, California. Comments on this proposal are due by March 18, 2013. To submit a comment electronically, use the comment form for Notice No. 132. To submit comments by postal mail or hand delivery, see the instructions in the notice. To view all comments and documents related to this proposal, go to Docket No. TTB-2013-0001.


On January 4, 2013, TTB granted administrative approval for the use of the grape variety "Sheridan" to designate American wines.

We received a petition for approval of "Sheridan" that contained sufficient evidence for administrative approval under 27 CFR 4.93. We added this grape name to the list of administratively approved varieties on our website.

Later, we will publish a notice of proposed rulemaking in the Federal Register proposing to add administratively approved grape variety names to the list of officially approved names in 27 CFR 4.91. This notice will give the public a chance to comment on whether administratively approved grape varieties should be recognized as approved grape varieties. If we receive comments or other information that demonstrate a final approval is inappropriate, we may decide not to give final approval for that grape variety name and we will not add it to the list in our regulations.

Our final rulemaking action will replace or cancel the administrative approval.