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May 24, 2013

Greetings! We hope you are having a peaceful and productive week! This week's edition covers our latest industry circular on social media advertising, and includes information about the functions and locations of our field offices.

In the TTB Newsletter, we compile the top TTB news of the week and other helpful information about the Bureau and the Federal alcohol and tobacco laws and regulations we enforce.

Please send any questions or comments to the Executive Liaison for Industry Matters at and/or

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On May 13, 2013, we issued Industry Circular 2013-01 to assist industry members in ensuring that their advertisements appearing in social media outlets comply with the Federal Alcohol Administration Act (FAA Act) and TTB advertising regulations.  These outlets include, but are not limited to, social network services such as Facebook or Twitter, video sharing sites such as YouTube, weblogs or “blogs,” forums or comment sections directly on websites, and applications (apps) for mobile devices.  The circular also addresses how the FAA Act and regulations apply to links and quick response (QR) codes. 

In the circular, we state our position that the advertising provisions of the FAA Act and the regulations under 27 CFR parts 4, 5, and 7 apply to all advertisements (as defined in the regulations) in any media, including social media, both in terms of required mandatory statements and prohibited practices or statements. 

If you have any questions concerning IC 2013-01, please contact our Market Compliance Office by phone at 202-453-2250 (option 5) or by email at


TTB maintains field personnel nationwide, including in Puerto Rico. Our Tax Audit Division and Trade Investigations Division serve separate functions and their offices cover different territories. To contact the Tax Audit office or Trade Investigations office that covers your state, visit our Tax Audit Division Offices and Trade Investigations Division Offices Web pages.