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May 29, 2013 - Special Edition

This special edition of the TTB Newsletter announces our newly issued ruling about voluntary serving facts statements.

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In the TTB Newsletter, we compile the top TTB news of the week and other helpful information about the Bureau and the Federal alcohol and tobacco laws and regulations we enforce.

Please send any questions or comments to the Executive Liaison for Industry Matters at IndustryLiaison@ttb.gov/ and/or StateLiaison@ttb.gov/.

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TTB ISSUES RULING AND PRESS RELEASE ABOUT VOLUNTARY SERVING FACTS STATEMENTS

On May 28 we issued a ruling that allows industry members to present consumers with nutritional information about their products and provides guidance to industry on the voluntary use of serving facts statements on labels.

We announced the ruling in our May 28 press release, TTB Issues Guidelines for Voluntary Serving Facts Statements, which states:

Washington, DC — On May 28, 2013, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a ruling (Ruling 2013-2) that allows alcohol beverage industry members to provide consumers with nutritional information about their products and provides guidelines to ensure that the information is presented in a consistent and non-misleading manner.

The Federal Alcohol Administration Act provides for regulation of the labeling and advertising of distilled spirits, wine, and malt beverages to prevent consumer deception, to provide consumers with adequate information as to the identity and quality of the product, and to prohibit false or misleading statements.

The ruling allows "Serving Facts" statements that include the serving size, the number of servings per container, the number of calories, and the number of grams of carbohydrates, protein, and fat per serving. Additionally, Serving Facts statements may include information about the alcohol content of the product as a percentage of alcohol by volume and may also include a statement of the fluid ounces of pure ethyl alcohol per serving.

Industry members will not need to apply for new label approval to add a Serving Facts statement if it conforms to the examples contained in the ruling.

TTB is providing this interim guidance on the use of optional Serving Facts statements on labels and in advertisements pending the completion of rulemaking on this matter.

The Ruling can be found at  http://www.ttb.gov/rulings/2013-2.pdf.

For more information regarding alcohol beverage labeling requirements, please visit our website at  www.ttb.gov/.