Alcohol Beverage Advertising Program

Through the Alcohol Beverage Advertising Program TTB monitors compliance with the alcohol beverage advertising regulations. TTB monitors the advertising of alcohol beverages through a combination of:

• Preclearance of advertising material - At the industry member's request, we review the member's advertisement for compliance with the appropriate advertising regulations. This service is offered at no charge.
• Referrals and/or complaints - Review of advertisements for compliance when the general public, other government agencies, an employee within TTB, or another industry member refers to us an advertisement that they believe is in violation of our laws and regulations.
• Internal Selections for Review - TTB market compliance specialists independently select advertisements from a variety of media and review those advertisements for compliance with the advertising regulations.