Common Alcohol Beverage Advertising Mistakes
The Market Compliance Office (MCO) of TTB sees a wide range of mistakes when reviewing alcohol beverage advertisements of our regulated industry members. We would like to share with you some of the most common mistakes we find.
- Mandatory statements are missing, such as:
- the name and address of the responsible advertiser
- the alcohol content (percent alcohol by volume) of distilled spirits
- False or misleading health claims or health-related statements are made, such as:
- "will improve memory"
- "no headaches"
- "provides energy"
- Statements that create a misleading impression about the identity, origin, or other characteristics of the product.
- A product label depicted on a bottle in the advertisement is not a reproduction of the approved label.
- A calorie or carbohydrate claim is made but no statement of average analysis appears on the website.