Rev. Ruling 54-151

Providing Glassware to Retailers

The practice, on the part of a producer, importer, or wholesaler of malt beverages, of giving or selling branded or plain glassware to retailers of malt beverages for use on their premises, would fall within the provisions of section 5(b)(3) of the Federal Alcohol Administration Act, if the law of the State in which the retailer is located also prohibits the practice. A violation of the act would ensue if the practice induced retailers to purchase from the industry member making such gifts or sales to the exclusion in whole or in part of similar products sold or offered for sale by others in interstate or foreign commerce.

27 U.S.C. 205; 27 CFR 6.20