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March 5, 2021


Greetings! This week we’re announcing the publication of three additional wine labeling pages on, reminding alcohol beverage advertisers to include a statement of average analysis or Serving Fact panel when making claims about calories, and inviting you to apply for an auditor position at TTB.


Wine LabelsThis week, on our wine labeling home page on, we added links to new webpages that contain at-a-glance summaries of the TTB labeling requirements for:

- domestic wines under 7 percent alc. by vol.

- domestic wines with 7 percent or more alc. by vol.

- imported wines

These new overview pages are designed to help wine industry members navigate existing guidance and they contain links to topic pages where you’ll find detailed information.

If you’re in the wine business, we hope you’ll bookmark the wine labeling home page so you can access it whenever you have questions about wine labels and Certificates of Label Approval (COLAs).


Recently, we’ve seen an uptick in alcohol beverage advertisements on social media and industry member websites that include statements about the caloric content of an alcohol beverage, but that are missing a statement of average analysis or Serving Facts statement, which would include important information about the calorie, carbohydrate, protein, and fat content per serving.  This information is needed in order to provide consumers with context for evaluating calorie statements.

TTB Ruling 2013-2 sets out our position regarding statements of calorie and carbohydrate content in the labeling and advertising of alcohol beverages.  In that ruling we state that any caloric or carbohydrate statement or representation in the labeling and advertising of wines, distilled spirits, and malt beverages is misleading unless it provides complete information about the calorie, carbohydrate, protein, and fat content of the product, in the form of either a statement of average analysis in accordance with TTB Ruling 2004–1 or a Serving Facts statement that complies with TTB Ruling 2013-2.

Please note that this requirement does not apply to advertisements where the only reference to calories or carbohydrates is the use of a brand name including the term “light” or “lite.”

For additional information about statements of average analysis, Serving Facts statements, and calorie and carbohydrate content representations on labels or in advertisements for alcohol beverages, see:

TTB Ruling 2004-1

Frequently Asked Questions about TTB Ruling 2004-1

TTB Ruling 2013-2


If you are interested in a career in public service, consider applying for a job at TTB! We are consistently ranked in the top tier of the Federal government’s best places to work.

To get started, visit, the Federal Government’s official employment site, create a profile, and sign up to receive alerts about TTB’s job postings.

Right now, we’re looking for qualified applicants to fill one auditor position in either Los Angeles, or San Francisco, California. Among other things, TTB auditors conduct excise tax audits of manufacturers and importers of alcohol, tobacco, firearms, and ammunition.




Los Angeles or San Francisco, California

Pay Scale & Grade

GS 9 - 11


$61,019 to $102,526 per year

Application Deadline

March 11, 2021

For more details, view the vacancy announcement: 21-TTB-34-P.



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